Uzbekistan's official distributor of America's most trusted supplement brands
AFSHONA GROUP is the exclusive official distributor of leading American vitamin and supplement brands in Uzbekistan, including Solaray, KAL, LifeFlo, Nordic Naturals, Carlson, MaryRuth's, Nature's Answer, and many others.
We provide wholesale supply of high-quality vitamins and dietary supplements to pharmacies, retail stores, and marketplaces across all regions of Uzbekistan.
ABOUT
US
Rooted in Tradition. Driven by Purpose.
AFSHONA GROUP is a leading distribution company in Uzbekistan specializing in dietary supplements, vitamins, nutraceuticals, health and wellness products, and consumer goods. Founded in 1996 as a family-owned business under the name Raxmatjon, the company began by supplying grocery stores and neighborhood retailers throughout Uzbekistan.
Today, AFSHONA GROUP has evolved into a next-generation distribution partner serving pharmacies, retail chains, healthcare professionals, e-commerce platforms, and independent retailers across Uzbekistan. We work with international health and wellness brands to build market presence, expand distribution networks, and deliver sustainable growth.
With nearly 30 years of distribution experience, we provide market entry solutions, nationwide logistics, sales execution, brand development, retail merchandising, and pharmacy channel management. Our mission is to connect trusted global brands with consumers throughout Uzbekistan and the wider Central Asian region.
As a strategic partner for premium supplement and wellness brands, AFSHONA GROUP helps manufacturers successfully navigate local regulations, distribution channels, and consumer demand while maintaining the highest standards of quality, compliance, and service.
CONNECTING
OUR COMMUNITIES
WITH TRUSTED
WELLNESS
OUR MISSION is to connect the communites we live in with trusted, high-quality wellness products — so people can live healthier, happier lives. We believe access to genuine, certified nutrition shouldn't depend on where you live.
Every brand we carry, every pharmacy we supply, and every partner we work with shares this belief. We're not just moving invenory — we're building healthier communities, one trusted partnership at a time.
AFSHONA GROUP at a Glance
- Founded: 1996
- Headquarter: Tashkent, Uzbekistan
- Industry: Distribution and Market Development
- Specialization: Dietary Supplements, Vitamins, Nutraceuticals, Health & Wellness Products
- Markets Served: Uzbekistan
- Customer Channels: Pharmacies, Retail Chains, Independent Retailers, E-commerce
- Services: Distribution, Logistics, Sales, Marketing, Brand Development, Market Entry Support
- Business Model: Exclusive and Authorized Distribution Partnerships
✽ Why partners choose Afshona Group
A distribution partner built on shared values
Verified authenticity
Every product is sourced directly from authorized manufacturers — no grey market, no counterfeits.
Mission alignment
We partner with brands and retailers who share our commitment to genuine community wellness.
Reliable distribution
Consistent supply, proper storage, and on-time delivery across Uzbekistan's retail network.